Website Development For SEO – FTP Set Up Guide

Designing websites with SEO in mind doesn’t have to be rocket science. Everything that you need to accomplish this can be learned online and with the assistance of a few books. I am going to write a series of articles showing you how to set up your WordPress blog site, and optimize it for SEO. This article is on FTP set-up, and installing an SEO optimized theme.

Assuming you already have your domain and hosting set up, we are going to jump straight into File Transfer Protocol. If you have not set up your hosting you will need to do that first and make sure that you get a web hosting company with Fantastico. It is a program offered with a select few web hosting companies that allows you to set up WordPress with just a few clicks.

Once you have WordPress set up you are going to need your FTP software. I use Filezilla, and it can be found with a quick search on Google. Just download it and go through the set-up steps as with any other program. Once installed, your initial set-up for transfers will be required. After the first time it will remember you passwords and you can connect to your website easily.

Go to your control panel in your web hosting account and look for create FTP account. If this is your first time doing this leave directory blank, and just put in your domain,user name and password. I set my quota to unlimited. Click enter and you have set up your FTP account. Once you click enter, it will give you the information you need to access your account. Copy and paste this into a document and save it on your desktop.

Open Filezilla, and on the top left, below File if you hove over the button it will say open site manager. Click on that. It will bring up the site manager window, with your options for setting up your new FTP account information. Open your document from earlier, and fill in the information.

Host is the FTP server. Set logon type to normal, and type in your user name and password. Name the account something that you can remember for your site. If my site was mysite.com I would name it mysite. Once you have filled in all the information with what you saved on your document, click connect.

Once you have clicked connect you will see four large quadrants on the interface. Computer Folders, computer files, server folders and server files. These are important because you can work everything from this location. You also have the option of drag and drop from your desktop.

The themes I recommend are listed with the resources on my website under free marketing training and website development for SEO.

To install your theme, refer to the large quadrant on the upper right called remote site. This is your server folders. Click to open the folder and then scroll down to public html. Click on WP content and then click on themes. The quadrant under the server folders is your server files. It will already have the default WordPress themes installed, classic and default. What you want to do is find your theme that you have downloaded through the process on the left, or open it on your desktop, and the drag and drop it into the server files quadrant. Once it is done setting up you are ready to go into WordPress and activate your theme.

This is your first step towards website development for SEO. You are now ready to customize your SEO options.

Stop Taking Chances, Use Web Marketing Strategies

Basically, there are only two major things that happen online, the buying and selling process, aside from establishing long-term relationships with customers. While many leave everything to chance, there is no taking chance when it comes to online selling. It means, some things are not being advertised to them. That’s SEO job not selling but optimizing the site in order to get customers notice you, to become no. 1 in yahoo, MSN and Google and earning bucks.

In addition, people cannot buy products which they do not see as available. A good web design websites can add attraction as well. With that, repeat business will be certain to flow and thus, provide continuity to the other end, especially the selling part. It is also important, not only to sell, but get the satisfaction of these buyers. A deeper understanding of the targets gives more feel for the customers because a seller would know what pleases them. A business, either online or land-based, must be specific on the people it wants to cater to.

Knowing who the customers are, would greatly help in making out which direction to take. A business, either online or land-based, must be specific on the importance of using good web marketing into your online business and see it grow in time. This is the key that unlocks the potential of realizing the sales targets of a company. A deeper understanding of the targets gives greater understanding of the needs of customers. This will in turn, greatly help in making out which direction to take. Almost everybody will agree on the people it wants to cater to. Use significant Web marketing strategy. Be independent in financial matters when you are clearly reaching your goals for sales and profit. Internet marketing will give you a success that you ever wanted.

Choosing a Web Marketing Company – Part One

If you have been struggling with SEO on your own, it’s time to hand the reins to the professionals. You could actually be doing more harm than good in running your own SEO campaigns. Business owners usually spend hours, weeks and months running their own SEO only to find the results for their website traffic failed to improve, or even worse, it got reduced. You might spend so much time on SEO that your business actually starts to fail.

Don’t take the risk. Hire a good web marketing company to take care of your website optimization and social media marketing for you. With so many SEO companies trading today you can’t say you don’t have help available. So why is it that so many SEO companies are unreliable?

The problem with SEO is that it’s a relatively new marketing process. The Internet marketing boom caused many so-called professionals to jump on the bandwagon. Very often, they have no experience in SEO and attempt to con companies into signing up for their SEO packages. As with any industry, there are many scam companies out there, but it’s easy to avoid these when you know what to look for and how to read between the lines.

It’s quite a good idea to learn a little about SEO, so that you can ask relevant and pertinent questions before making a decision about who to hire. Many scam companies will promise to get you on the first page of Google within a couple of days. There is NO WAY they could ever do this. It would take a couple of days alone (at the very least) to analyze your traffic and to work out a suitable strategy to get your website noticed.

Tips for Choosing the Right web marketing Company

• If a company promises to rank number in Google, don’t simply take their word for it. Nobody can guarantee a number 1 ranking, but if a company says they can get you in the top 10 spots that’s good reason to hire them.

• Get recommendations from business associates, friends and family. An SEO company with good word of mouth recommendations is one not to be ignored.

• Ask around in online forums. There are many forums for webmasters and online professionals and it’s easy to get advice about which SEO company to use. However, owners of SEO companies also hang out in these forums so be sure to ask more questions before you hire a company.

• Turn to Google – You can Google the company name to make sure the company exists and it’s not simply a fly by night setup. If the company is scamming their clients, then you will probably find complaints from past users on the web. However, the lack of negative comments doesn’t mean the company is good. It could simply mean they are trading under a different name or that they haven’t had many customers. Look for a company that has lots of positive comments and testimonials.

• If you are looking for a local SEO company, search for them on Google – not by name, just as you would search for any local company in your area. Only use an SEO company that is ranking well in Google. You need to use a company that has its own SEO house in order after all!

• Ask a company you are interested in hiring for examples of websites they have worked on. Any company worth its salt will be more than happy to give you details of past successes. Most genuine companies will have details of testimonials on their websites. If a company rejects your request for testimonials for confidential reasons, this should set alarm bells ringing. Even if some clients have requested confidentiality about their details, the SEO company should still have some testimonials to show you.

• Ask them what keywords they are ranking their own website for. If they don’t rank well for these keywords then it makes you wonder how good their services are.

• Do they use automated submissions to build links? This practice is frowned upon by the search engines and could get your website banned from page ranking. Steer clear!

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