SEO Web Marketing Articles – How Bold And Italics Can Bring In Significant Traffic Easily

Here is a very simple SEO web marketing trick you can us in your articles that can easily yield a lot of extra targeted traffic for you and your site.

Some folks are not aware of the fact that search engines place a lot of importance on Italics and bold within the body of an article. It usually means an important reference and is very strong evidence of what the page is about which is one of the main objectives of search engines.

Before the Google search engine came along and revolutionized search, making it so much more efficient, a common practice with many web sites was to guess popular keywords and then stuff their sites with as many of them as possible without caring whether they had the content for it or not. The whole idea was to get very high traffic and then expose that traffic to their advertisements in the hope that they will catch a significant enough percentage to make money.

The result was that searching for anything online was a very frustrating affair. Google came in with their Page Rank link based system and suddenly you could find exactly what you were looking for in seconds instead of hours. The search engine algorithm considers many other factors. It is all top secret except that people often take a close look at sites that rank highly and they notice things. One of the aspects on which a lot of importance is placed is on words and phrases within the main body of the content on a page that is either bold or italics.

This is something important for anybody involved in SEO web marketing articles to consider because it could get you plenty of targeted traffic from search engines for very little effort put in.

Web Marketing Strategies: Do Your Subheadings Have ‘Header’ Tags To Help Your Web Pages Rank Higher?

Most of you know as part of your web marketing strategies you should be taking advantage of properly using your keyword phrase in your headline. What a lot of people don’t know is that their subheadings should not only contain their keyword phrase but should also be defined by the ‘h2’ tag.

Understanding ‘Header’ tags for better web page optimization. The search engines pay special attention to any ‘header’ which is defined in the source code of a webpage by tags such as these: h1, h2, h3, etc.

The headline of your content would be defined by the ‘h1’ tag, after that you want to use the ‘h2’ tag for any subheadings rather than just making the font type bold. Adding this technique to your web marketing strategies will give you a little extra edge when it comes to ranking higher in the search engines.

If you have a WordPress blog as part of you web marketing strategies here is a quick explanation. Inside the administrative panel of a WordPress blog in the ‘Add New Post’ section the HTML editor will usually only show a single line of icons starting with ‘B’ which will make the highlighted text bold. In order to get the icon for the function that allows you to work with the header tags you’ll have to click on the last icon on the right to get a second row of icons to appear.

When you mouse over this icon you should see the words ‘Kitchen Sink’ pop up in a small grey box, click on that and presto! You can now see and use the other functions of the HTML editor. The icon you are looking for will show as a box with the word ‘Paragraph’ in the bottom row to the left. Clicking on this will give you a drop down menu which will normally show you; ‘Heading 1’ and ‘Heading 2’ etc.

A note of warning when using the ‘h2’ tag in your subheadings as part of your web marketing strategies! You might find it makes your subheadings too big or too small. To address this problem is beyond the scope of this article as it involves understanding source code.

Make good use of the header tags as part of your web marketing strategies. You’ll find it only takes 20 to 30 seconds to do this to further optimize your webpage. That is a very short amount of time when you consider your webpage could be up on the Internet for years.

Stop Taking Chances, Use Web Marketing Strategies

Basically, there are only two major things that happen online, the buying and selling process, aside from establishing long-term relationships with customers. While many leave everything to chance, there is no taking chance when it comes to online selling. It means, some things are not being advertised to them. That’s SEO job not selling but optimizing the site in order to get customers notice you, to become no. 1 in yahoo, MSN and Google and earning bucks.

In addition, people cannot buy products which they do not see as available. A good web design websites can add attraction as well. With that, repeat business will be certain to flow and thus, provide continuity to the other end, especially the selling part. It is also important, not only to sell, but get the satisfaction of these buyers. A deeper understanding of the targets gives more feel for the customers because a seller would know what pleases them. A business, either online or land-based, must be specific on the people it wants to cater to.

Knowing who the customers are, would greatly help in making out which direction to take. A business, either online or land-based, must be specific on the importance of using good web marketing into your online business and see it grow in time. This is the key that unlocks the potential of realizing the sales targets of a company. A deeper understanding of the targets gives greater understanding of the needs of customers. This will in turn, greatly help in making out which direction to take. Almost everybody will agree on the people it wants to cater to. Use significant Web marketing strategy. Be independent in financial matters when you are clearly reaching your goals for sales and profit. Internet marketing will give you a success that you ever wanted.

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